The Age Cymru Partnership is urging the Pembrokeshire public to donate festive gift boxes for lonely older people across the region. 

The charity, alongside Age Connects Wales and Care and Repair Cymru, is asking the public to fill a wrapped shoe box with simple gifts such as gloves, hats, scarves, and books alongside traditional festive treats such as shop-bought chocolates, mince pies, and cakes. A Christmas card with a warm message would also be appreciated. 

Once you’ve filled your shoe box, wrap it in festive paper and add a label indicating whether it is suitable for a female, male, or generic. Don't include personal information about yourself and don't seal your gift box but secure it with a rubber band around the closed box. Then drop your gift box to the donation station at Haverfordwest between Monday, November 27 and Friday, December 1, 2023. 

All the donated gift boxes will go to older people in the region who receive support services from the partnership, and who may not receive any gifts this Christmas other than the ones collected by the charity. 

Age Cymru’s chief executive, Victoria Lloyd says:

“The festive period can be particularly difficult for older people living alone, especially those with poor health or who have recently been bereaved.  We know that for many lonely older people your gift box will be the only present they’ll receive over the festive period.  More importantly your gift will show them that they are still valued and that someone cares about them.” 

Drop off your gift boxes to Age Cymru Dyfed, 34-36 Market Street, Haverfordwest, Pembrokeshire, SA61 1NH

For more information about the campaign, visit, email [email protected] or call 029 2043 1555.