Tails will be wagging once again with the launch of the 2020 Dog Friendly Pembrokeshire Tourism Awards.

Monday this week saw the launch of this popular and unique award scheme at Heatherton World of Adventure, where Llew, the Pembrokeshire Tourism Dog Friendly Mascot, took to the popular dog agility course for a bit of New Year exercise.

This is the third year for the awards, which are designed to champion responsible pet ownership and recognise the efforts of local business making the area a dog friendly destination. Pembrokeshire is becoming an increasingly popular destination for visitors, and locals who don’t like to leave home without their four-legged friends, and the awards, organised by Pembrokeshire Tourism and Burns Pet Nutrition, are a chance to nominate those places that make all the family feel at home.

Tourism liaison manager, Dennis O’Connor, said: “The tourism economy is extremely important to Pembrokeshire and with the continued popularity of staycations the Dog Friendly Pembrokeshire Tourism Awards present us with a unique marketing opportunity.

“We are delighted to be collaborating on this with Burns Pet Nutrition, a highly respected and ethical company and pleased that the awards will be judged by the Burns By Your Side reading dog scheme who already do so much excellent work in communities across the county.”

The awards will also promote the Countryside Code and Burns By Your Side reading dog scheme.

The categories for the awards are: dog friendly beach; dog friendly town/village; dog friendly campsite/caravan park; dog friendly pub; dog friendly cafe; dog friendly self catering accommodation; dog friendly hotel/guesthouse; dog friendly day out; doggy day care/kennels; dog friendly social media pawprint.

Nominations for the awards are open until February 24, with judging taking place throughout March.

The winners will be announced at a special ceremony at Meadow House on Thursday, April 30.

Members of the public, visitors, tourism operators, community councils and local tourism associations are encouraged to submit nominations online at www.pembrokeshiretourismawards.net