After nearly 40 years at its current location, big changes are afoot for Tenby’s weekly Country Market.

Originally under the banner of Women’s Institute Market, Tenby’s food and crafts producers started selling in Upper Frog Street’s Brychan Yard, in December 1962, before moving to St. Johns Church Hall in Warren Street in the 1970s.

Although still known by many as ‘the WI Market,’ times have changed and the intervening years saw this British institution rebrand under the ‘Country Markets’ name.

In a bid to boost sales, from April, the Tenby branch will relocate its weekly market to St. Teilo’s Church Hall, opposite the Five Arches.

Hoping to benefit from a higher footfall than Warren Street, the new venue also provides market customers with the added bonus of short-term off-street parking while they browse what producers have to offer.

Market manager Ella Ferguson told the Observer she and her fellow producers “hope more people will be able to take advantage of the delicious homemade cakes, savouries, preserves, free-range eggs, flowers, fruit, vegetables and a wide range of craft on offer,” stressing that “everything’s produced locally.”

Coinciding with the new venue, the weekly markets are also changing from Fridays to Wednesday mornings, 9.30 am to 1 pm.

The first market in the new location will be held on Wednesday, April 5, where Ella says everyone is welcome, including those interested in becoming producers, to come and have a chat over coffee and cake.