The annual Bake for Heroes campaign for Help for Heroes is underway as it bids to smash the million-pound mark.

Throwing her full support behind the campaign is Sally Amoore, 62, from Llanddewi Velfrey, who has raised around £37,000 for H4H by selling cakes over the past eight years.

Her son, Captain James Amoore, now 32, was seriously injured in Helmand province in Afghanistan after stepping on a Taliban mine in 2009.

James, a platoon commander with 2nd Battalion The Rifles spent four months in hospital, undergoing 15 operations.

With the prospect of more treatment ahead of him, Sally has pledged to do all she can to raise money for H4H.

Sally said: “James should have been a triple amputee, but he somehow managed to keep all of his limbs.

“He is among 66,000 ex-Service Personnel who will need support to deal with life-changing injuries and illnesses.

“Without charities like Help for Heroes, these brave men and women who we ask so much of would never get the support they deserve and so badly need.

“These men and women look strong and capable, but behind the brave façade, they face daily challenges. For some, the first challenge of the day is to fit their prosthetic legs or arms, for others it may even be battling their anxiety of leaving the house.

“As the public and media focus is no longer on Afghanistan or Iraq, it is critical we maintain support for them for years and years to come.

“I love Bake for Heroes because it’s something that everyone can take part in and do their bit. It’s not a huge effort to bake a cake! It’s just a very friendly and fun way of raising a bit of money for a good cause. We need everyone to roll up their sleeves and get involved.”

Sally is one of people of all ages across the length and breadth of the UK who will be holding bake sales to raise money for H4H to support wounded, injured and sick service personnel, veterans and their loved ones.

The Narberth Bake for Heroes sale has established itself as one of Wales’ top fundraisers for the charity, and this year will take place in Narberth’s Townsmoor car park from 9.30 am - 4 pm on Saturday, May 6.

Funds will support the work of Help for Heroes and their four recovery centres, which have been purpose-built and support around 4,000 people every year.