Pembrokeshire Chilli Farm, renowned for its fiery range of chilli-based products, has experienced a surge in sales and enquiries following its TV appearance. 

This month, after being featured on Prue Leith’s Cotswold Kitchen, a weekly cooking program that shines a light on the finest British ingredients, the Welsh business has reported a 165% increase in online sales for their hot sauces compared to the same period the previous year, and a 64% increase in wholesale requests from gourmet food retailers.

Co-founder Michelle Rosser said it was an incredible opportunity to share their love for chillies with a well-known household name, and a wider audience.

“We were thrilled to showcase our farm and products, and the response has been overwhelmingly positive.”