First TV ad for Tenby’s Pembrokeshire Gin Company

Monday 6th September 2021 1:28 pm
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Pembrokeshire Gin Company is one of 100 small businesses across the UK that has been selected to benefit from Sky’s SME100 support scheme, receiving £20,000 of free Adsmart TV advertising across Sky Media’s channels.

Pembrokeshire Gin Company will now launch its first ever TV advertising campaign. Thanks to revolutionary technology from AdSmart, the advert, which promotes their three Gold Medal, multi award winning gins, was produced by local, photographer Nathan Lowe, and was shot on North Beach in Tenby, showcasing not just the gins, but also the beautiful town of Tenby, continuing to put it on the gin map of the world. With Welsh weatherman Chris Tywydd providing the VoiceOver, the ad brings together a wealth of Welsh talent.

Charlotte Clark from Pembrokeshire Gin Company says “Using Adsmart’s targeting features, we have selected a target market and hope to promote the brand both locally and nationally. It is such an exciting process and we were over the moon to be picked for such a huge opportunity.”

With the business hit so hard by coronavirus, like so many others, they had to adapt their business model to new situations, primarily through their website, and now through a new retail store in Tenby, which opened in March of this year whilst the country was still in lockdown.

The TV campaign is delivered via AdSmart from Sky, the market leading addressable TV platform, that easily enables brands to advertise on TV by focusing on the audiences that matter to them. This revolutionary technology means a brand can reach households by postcode area, within a designated distance of their store, or by household make-up or lifestyle attributes that best suit their service. In only targeting audiences that matter to the business, brands like Pembrokeshire Gin Company can be assured that their advertising will be relevant, accessible and drive business results.

David Sanderson, Director of AdSmart Local & Development at Sky Media, said “Local businesses have shown incredible resilience over the last year and become even more important to communities up-and-down the country. As the UK emerges from lockdown these SMEs play a key role in rebuilding the economy and need our support. We know, from last year’s scheme, that access to TV advertising via AdSmart can play an invaluable role in not only bringing back existing customers, but attracting new ones too.”

Kevin O’Toole, Managing Director of Sky Connect, said: “Small businesses have faced unprecedented challenges over the last year, having to quickly move online to survive. Now, they are playing a huge part in kick-starting the nation’s recovery as we emerge out of lockdown. Sky Connect has been designed to offer the capabilities and services that small businesses really need as they recover from the pandemic, and we want to ensure they return stronger than ever. We’re really pleased to play our part in supporting them through this year’s SME100 scheme.”

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