“Time has sadly come to say goodbye to all our loyal and generous customers from near and far,” say Mark and Maria at Pembroke record and retro shop My Generation.
They say the cost of living crisis and the increase in vinyl prices have made it impossible to keep the business viable.
It’s a real shame as the three-room store is a treasure trove of retro gifts, new vinyl and record players. It has a wide selection of carefully curated album titles that recalls the days of WHSmith record departments, where nearly every title you encounter is a classic. They had recently added a small assortment of secondhand LPs at budget-pleasing prices.
See how many classic titles you can see in this short video clip of the vinyl department.
The announcement comes after a number of local shops, including Wilko in Haverfordwest, Avantcarde and Dai’s Fruit and Veg in Pembroke Dock, have closed their doors as the cost of living rises and internet-based commerce presents invisible competition in the high streets.
Staff at My Generation told the Observer that, even during the summer, footfall had been low, with some days only bringing in two customers throughout the hours of opening.
Inevitably, the 30% off closing down sale is attracting more customers than usual.
Hurry though, as the shop, which is open from 10am to 4pm, will be closing its doors for good tomorrow (Saturday, October 14).