Pembrokeshire’s tourism businesses have received a welcome boost at the beginning of the first main holiday period of the year.
Hotels, guest houses and caravan parks across the county reported good visitor numbers before the Easter bank holiday weekend which saw a further increase in visitors to the area.
Pembrokeshire Tourism, which represents the tourism industry in the county conducted a straw poll across various sectors and has reported that its members have experienced a very busy period.
Speaking to the Tenby Observer, Dennis O’Connor, tourism liaison manager at Pembrokeshire Tourism, said: “It has been an excellent start to the season. The cooler weather meant that visitor attractions were significantly busier than in previous years and visitors also spent freely in pubs and restaurants. Both Heatherton World of Activities and Folly Farm Adventure Park and Zoo have reported recordbreaking numbers and this is particularly encouraging because year on year, growth is vital for the tourism economy.”
Tourism is worth around £575m to the Pembrokeshire economy and tourism providers are expected to gain from an increase in staycations. The low value of the pound means that holiday makers travelling overseas will have less for their money so this is expected to boost UK tourism.
Kate Rees, marketing and communications manager at the National Trust Pembrokeshire, said: “The National Trust Pembrokeshire team were very busy bunnies over the Easter bank holiday weekend! Colby Woodland Garden, Southwood Farm, Stackpole and Tudor Merchant’s House all hosted Cadbury Egg Hunts and welcomed hundreds and hundreds of visitors across the four days. It’s been a very positive start to the season for our special places.”
Elsewhere, Chris Ebsworth, managing director at Folly Farm, said: “We’re feeling confident about the season ahead following heavy investment in a new visitor entrance and gift shop, a new pirate themed playground and improvements to several of our zoo enclosures. Easter is generally a good measure for the season and we’ve had an excellent weekend with visitor numbers up by 25 per cent.”
And at Heatherton World of Activities, Simon Hilling, marketing manager, said: “This Easter has been another recordbreaking year for Heatherton World of Activities. Bank Holiday Monday saw an exceptional numbers of visitors through the gates who were able to enjoy the full range of activities we have on offer.”